EpicStyle Magazine Website
The EpicStyle Magazine website targets entry level wine drinkers. This entry level demographic consists of 90% women, ages 25 to 35. It’s focus is on removing the pretentiousness of previous wine traditions, while fostering a community between all of those who enjoy wine. The site features articles ranging from tips on throwing your own wine party to the latest wine product technologies. Also integrated into the interface are interesting wine facts, advise for those new to wine and wine tasting, product spotlights, wine food pairing, food recipes, videos and connections to wine communities.
Tasks performed: concept, art direction, design, photography, market research, global navigation